StyleU, a division of Aditya Birla Fashion and Retail Ltd., is a vibrant and youthful fashion destination with a presence in over 400 stores across 190+ cities and towns in India.

Positioned as a playful playground for fashion, StyleU offers a diverse array of styles catering to every category and occasion. The brand connects with today’s millennial and Gen Z consumers—confident, expressive, and always in tune with the latest trends. Whether through a dynamic in-store experience or a seamless online journey, StyleU makes fashion exciting, approachable, and uplifting. With bold, energetic, and ever-evolving collections, the brand empowers its customers to express themselves and be their most fashionable selves every day.

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About Aditya Birla Fashion and Retail Ltd.

Aditya Birla Fashion and Retail Ltd. (ABFRL) is part of the Aditya Birla Group, one of India’s largest and most respected conglomerates. With revenues of US$ 1.7 billion and a retail footprint spanning 11.9 million sq. ft. (as of March 31, 2024), ABFRL is India’s first billion-dollar pure-play fashion powerhouse.

ABFRL was formed through the consolidation of the branded apparel businesses of the Aditya Birla Group, including Madura Fashion & Lifestyle and Pantaloons Fashion and Retail Ltd., in May 2015. Since then, the company has grown into a fashion conglomerate with a synergistic business model that unites iconic Indian and global fashion brands under one umbrella.

Today, ABFRL operates 4,664 brand stores across India and is present in over 37,205 multi-brand outlets and 9,563+ shop-in-shop locations (as of March 31, 2024).

Its portfolio includes heritage brands like Louis Philippe, Van Heusen, Allen Solly, and Peter England—names that have defined fashion for over two decades. StyleU joins this prestigious lineup as one of India’s leading fashion retailers, bringing fresh energy and innovation to everyday style.

ABFRL also leads in the international fashion space through The Collective, India’s largest multi-brand retailer of global labels. It holds exclusive partnerships with international fashion giants such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, and Galeries Lafayette.

The company is also establishing itself as a leader in Innerwear, Athleisure, and Activewear through Van Heusen, and has made a strong entry into the ethnic wear segment with brands like Jaypore, Tasva, and Marigold Lane.

ABFRL’s strategic alliances with top Indian designers such as Shantnu & Nikhil, Tarun Tahiliani, Sabyasachi, and House of Masaba further reinforce its position at the forefront of the Indian fashion industry.

To cater to the growing community of digital-first consumers, ABFRL is building the future of fashion with TMRW—a technology-led House of D2C Brands. TMRW partners with emerging digital-native brands in fashion and lifestyle, creating a new ecosystem for the most loved consumer brands in India and globally.